# AI search content strategy: publish the page the buying decision needs. - working worksheet

Reviewed alongside the Eli guide: https://hireeli.io/resources/ai-search-content-strategy

## Decision to make

Plan content for AI search and commercial SEO

Owner: ____________________
Review date: ____________________
Canonical page or destination: ____________________

## Buyer questions

- [ ] How many pages should be published at once?
- [ ] Which content type should come first?
- [ ] Do AI search pages need to be long?

## Evidence-led work plan

### 1. Match the format to the decision

Use an article to explain a problem, a buyer guide to evaluate options, a comparison page to clarify tradeoffs and a product page to help someone act.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 2. Use existing commercial pages first

A pricing, product, integration or comparison page may already have authority and conversion paths.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 3. Build authority beyond the content calendar

Original category data, transparent methodology and useful tools give other publishers a reason to cite the company.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 4. Use a consolidation rule before creating content

For every proposed page, write its audience, decision, unique evidence and next action beside the closest existing URL.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

## Source ledger

- [ ] Google: optimizing for generative AI features: https://developers.google.com/search/docs/fundamentals/ai-optimization-guide
- [ ] Google: creating helpful, reliable, people-first content: https://developers.google.com/search/docs/fundamentals/creating-helpful-content
- [ ] Google: guidance for AI-generated content: https://developers.google.com/search/docs/fundamentals/using-gen-ai-content

## Measurement boundary

Baseline date and exact context: ____________________
7-day observation: ____________________
14-day observation: ____________________
30-day observation: ____________________
Known limitations: ____________________

Keep technical eligibility, citations, recommendations, visits, leads and revenue as separate evidence. This worksheet does not guarantee an external ranking or commercial result.