# AI visibility tracking: what to measure before you trust the score. - working worksheet

Reviewed alongside the Eli guide: https://hireeli.io/resources/ai-visibility-tracking

## Decision to make

Understand and evaluate AI visibility tracking

Owner: ____________________
Review date: ____________________
Canonical page or destination: ____________________

## Buyer questions

- [ ] Which AI assistants should a company track?
- [ ] How many questions should be monitored?
- [ ] Can AI visibility prove revenue?

## Evidence-led work plan

### 1. A score without the answer is hard to act on

One percentage can hide major differences.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 2. Track evidence in layers

Start with the observed AI answer.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 3. Use monitoring to choose work

The useful next step is not another chart.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 4. Publish the denominator behind every score

A visibility percentage should open into the number of eligible questions, successful provider runs and observed brand mentions.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

## Source ledger

- [ ] Google: optimizing for generative AI features: https://developers.google.com/search/docs/fundamentals/ai-optimization-guide
- [ ] OpenAI: publishers and developers FAQ: https://help.openai.com/en/articles/12627856-publishers-and-developers-faq
- [ ] Google: creating helpful, reliable, people-first content: https://developers.google.com/search/docs/fundamentals/creating-helpful-content

## Measurement boundary

Baseline date and exact context: ____________________
7-day observation: ____________________
14-day observation: ____________________
30-day observation: ____________________
Known limitations: ____________________

Keep technical eligibility, citations, recommendations, visits, leads and revenue as separate evidence. This worksheet does not guarantee an external ranking or commercial result.