# SEO vs AEO vs GEO: one foundation, different measurements. - working worksheet

Reviewed alongside the Eli guide: https://hireeli.io/resources/seo-vs-aeo-vs-geo

## Decision to make

Understand the difference between SEO, AEO and GEO

Owner: ____________________
Review date: ____________________
Canonical page or destination: ____________________

## Buyer questions

- [ ] Do I need a separate GEO strategy?
- [ ] Does Google require special AI markup?
- [ ] Which metric matters most?

## Evidence-led work plan

### 1. SEO earns retrieval

Search engines still need to crawl, index and understand the site.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 2. AEO and GEO change what you inspect

Direct-answer and generative systems make the evidence more visible.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 3. Do the work once, measure it several ways

Do not write separate near-duplicate pages for every label.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 4. Assign metrics without splitting the team

Keep one backlog of buyer decisions, pages and evidence, then attach channel-specific measurements.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

## Source ledger

- [ ] Google: optimizing for generative AI features: https://developers.google.com/search/docs/fundamentals/ai-optimization-guide
- [ ] Google: creating helpful, reliable, people-first content: https://developers.google.com/search/docs/fundamentals/creating-helpful-content
- [ ] OpenAI: publishers and developers FAQ: https://help.openai.com/en/articles/12627856-publishers-and-developers-faq

## Measurement boundary

Baseline date and exact context: ____________________
7-day observation: ____________________
14-day observation: ____________________
30-day observation: ____________________
Known limitations: ____________________

Keep technical eligibility, citations, recommendations, visits, leads and revenue as separate evidence. This worksheet does not guarantee an external ranking or commercial result.