# How to turn AI-search traffic into B2B customers. - working worksheet

Reviewed alongside the Eli guide: https://hireeli.io/resources/turn-ai-search-traffic-into-customers

## Decision to make

Continue an AI-assisted buying decision from referral to a permitted commercial outcome

Owner: ____________________
Review date: ____________________
Canonical page or destination: ____________________

## Buyer questions

- [ ] How can ChatGPT traffic convert into customers?
- [ ] Which landing page should an AI referral reach?
- [ ] How should AI referral traffic be tracked?
- [ ] Can a company attribute revenue to an AI citation?

## Evidence-led work plan

### 1. Start from the question, not the referrer label

An AI referral may expose a source domain or URL but rarely the complete private conversation.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 2. Continue the same decision in the first screen

Lead with the category, comparison, implementation or risk answer the destination promises.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 3. Match proof to the buyer's remaining risk

Use product facts for capability, documentation for implementation, security material for risk and current pricing for commercial fit.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 4. Offer a proportional next action

Let an early researcher use a tool or inspect methodology.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 5. Build the attribution ladder carefully

Track permitted referral source, landing page and meaningful action in analytics.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

## Source ledger

- [ ] Google Analytics: traffic-source dimensions: https://support.google.com/analytics/answer/11242870
- [ ] OpenAI: publishers and developers FAQ: https://help.openai.com/en/articles/12627856-publishers-and-developers-faq
- [ ] Eli: current plans and free tier: https://hireeli.io/pricing
- [ ] Eli: AI Visibility Index methodology: https://hireeli.io/ai-visibility-index/methodology

## Measurement boundary

Baseline date and exact context: ____________________
7-day observation: ____________________
14-day observation: ____________________
30-day observation: ____________________
Known limitations: ____________________

Keep technical eligibility, citations, recommendations, visits, leads and revenue as separate evidence. This worksheet does not guarantee an external ranking or commercial result.