New: Eli now runs your Meta ads too

Comparison

Best AI marketing agents and AI CMO tools for B2B companies

We make Eli, one of the tools below, so read this with that in mind. Each tool is described from its own website on 20 October 2026, by what it does by itself and what it leaves to you. Prices a vendor does not publish are marked "not public".

Short answer

Pick by the work you want done. Most tools cover one part of marketing.

By job

  • AI search content: Profound, AirOps, Okara
  • Meta ads: AdStellar, Madgicx; several paid channels: AmpPilot, Albert.ai
  • Content and campaigns: Jasper, Synth AI, Tofu; ad creative: Superscale
  • Already on HubSpot: Breeze agents; on Salesforce: Agentforce
  • Account-based marketing: Demandbase; sales pages and deal rooms: Mutiny; website chat and demos: 1mind
  • Build your own agents: Gumloop
  • AI search, website, conversion tracking and Meta ads in one: Eli (ours)

The table

What each tool does by itself

Checked 20 October 2026. Eli is ours.
ToolAI searchOwn websiteConversionPaid adsApprovalEntry price
EliYesYes, after your yesTracks conversions (site tag; Grow Faster)Meta, after a tracking check (Grow Faster)First change and anything new; then what you allow$599/mo (Grow: AI search and website agents); $1,500/mo for all four, set up for you (Grow Faster)
OkaraYes (GEO agent)Partly (CMS publishing, GitHub pull requests)NoNo (UGC ad clips only)Approve, then auto-publishFree plan; $129/mo (Lite)
ProfoundYes (core)Yes, staged for approvalNoSponsored-answer creativeEvery change7-day free trial; then custom
AirOpsYes (core)Publishes contentNoNoNot statedNot public; 14-day trial
HubSpot Breeze agentsAEO (beta, tracking and recommendations)HubSpot CMS onlyNoNoVaries by agentStarter from $7/seat; Professional from $800/mo plus onboarding
JasperGEO measurementNo (writes landing page copy)NoAd copy onlyNot stated$69/seat/mo
Synth AINoCampaign pages onlyPartly (campaign pages)Builds ads; you launchReview before execute$99/mo
AmpPilotNoNoNoYes, across channelsConfigurableNot public
AdStellarNoNoAd-side onlyYes, MetaReview before spend$100/mo (50,000 credits)
MadgicxNoNoAd-side onlyYes, MetaNot statedNot public (in app); 7-day trial
Albert.aiNoNoCampaign performance onlyYes, multi-channelSelf-optimisingNot public (budgets from $100k a year)
TofuNoCampaign landing pagesNoAd contentNot statedNot public (annual, custom)
SuperscaleNoNoNoCreative onlyApprove creativesFrom $99/mo
Salesforce Agentforce (Marketing Cloud Next)Mentioned only (AEO via a partner tool; packaging not stated)Not stated as editing pagesPersonalization (add-on); inbound AI SDRYes (Paid Media Optimization add-on)Human oversight advised; no approval flow described$1,500/org/mo billed annually (Growth); add-ons from $8,000/org/mo
GumloopNo dedicated feature (build your own SEO agents)Only what you build (e.g. meta tags written back to the CMS)NoBuild-your-own audits and creativeConfigurable (human-in-the-loop steps)$37/mo (Pro); 14-day free trial
MutinyNoSeparate personalized pages, not edits to your siteAccount pages and deal rooms with viewer trackingNoNot statedFree plan; $50/mo (Business); Enterprise from $40,000/yr
1mindNoAdds a conversational agent; does not change pagesYes (website chat, demos, booking)NoTalks to buyers live; no approval step statedNot public
DemandbaseNoPersonalizes web experiencesAccount-based web personalizationAccount-based adsNot stated ("goal-driven", not autonomous)Not public (platform fee plus per-user fee)

Tool by tool

Best for, what it does, what you still do

Eli (ours)

Best for: Owner-led B2B companies that want the marketing work done every day across AI search, the website, conversions and Meta ads.

Does by itself: Four agents (AI Search Agent, Website Agent, Conversion Agent, Paid Ads Agent) ask the questions buyers ask ChatGPT and Gemini, write the pages and fixes, track conversions and test Meta ads, every day, from one picture of the company.

You still: Connect the website once (site tag or WordPress plugin), approve the first change and the ad budget, answer questions Eli may not guess.

Skip it if: You only want a dashboard to track AI visibility, or you sell mainly through retail checkout. Source

Okara

Best for: Startups that want an AI CMO for SEO, GEO and social content.

Does by itself: Writes a strategy, finds keyword gaps and Reddit threads, drafts articles and posts; a coding agent opens pull requests for technical SEO.

You still: Connect the CMS and channels, approve drafts (approved work then publishes).

Skip it if: You need paid ads or conversion work. Source

Profound

Best for: Marketing teams and agencies focused on AI search at scale.

Does by itself: Finds work from prompt and citation data, drafts content, rewrites pages and stages changes.

You still: Give the brief and brand context, approve and publish.

Skip it if: You want website conversion or Meta ads in the same tool. Source

AirOps

Best for: Content teams running an AI search content programme with expert help.

Does by itself: Runs a research, publish and refresh content system and tracks results.

You still: Set goals and brand governance; AirOps staff work alongside.

Skip it if: You have no one to run a content programme. Source

HubSpot Breeze agents

Best for: Companies already on HubSpot.

Does by itself: Agents for content, campaigns, nurture, prospecting and customer questions inside HubSpot; AEO in beta.

You still: Run HubSpot and pay credits for agent work.

Skip it if: Your website and CRM are not on HubSpot. Source

Jasper

Best for: Marketing teams producing a lot of on-brand content.

Does by itself: Agents write SEO and GEO content, campaigns, email and social in the team's brand voice.

You still: Set brand voice, knowledge and audiences; publish the work.

Skip it if: You want the work published and checked for you. Source

Synth AI

Best for: Ecommerce and small marketing teams that want campaigns drafted fast.

Does by itself: Drafts campaigns, content, video and Meta/Google ad sets; rewrites weak campaign pages.

You still: Review and approve, then launch the ads.

Skip it if: You need AI search visibility. Source

AmpPilot

Best for: Founder-led startups running several paid channels.

Does by itself: An AI CMO that decides budget, channel mix and priorities and keeps campaigns adjusting.

You still: Connect channels, set spend caps, choose which decisions need review.

Skip it if: You need AI search or website work. Source

AdStellar

Best for: Performance teams running Meta ads.

Does by itself: Builds and launches Meta campaigns, pauses losers, scales winners, adjusts budgets.

You still: Set goals (CPA or ROAS) and launch in one click.

Skip it if: You need anything beyond Meta ads. Source

Madgicx

Best for: Meta advertisers and agencies.

Does by itself: Generates creatives, rotates ads, recommends next steps; automated launch tool.

You still: Act on many of the recommendations.

Skip it if: You need AI search or website work. Source

Albert.ai

Best for: Large advertisers with big paid budgets.

Does by itself: Self-optimising campaigns across search, social and video, shifting spend continuously.

You still: Supply ad accounts and budget.

Skip it if: Your ad budget is small. Source

Tofu

Best for: Mid-market GTM teams running account-based campaigns.

Does by itself: Researches accounts and writes and launches personalised email, landing pages and ads.

You still: Set triggers once inside your CRM and GTM stack.

Skip it if: You are a small team without an ABM programme. Source

Superscale

Best for: Teams that need ad creative for Meta, Google and TikTok.

Does by itself: Researches competitor ads and produces static and video creative.

You still: Approve creatives and launch them (launch is "coming soon").

Skip it if: You need campaigns run, AI search or website work. Source

Salesforce Agentforce (Marketing Cloud Next)

Best for: Marketing teams of any size already on Salesforce.

Does by itself: A campaign agent builds campaigns, content and audiences from brand guidelines and optimizes sends; an AI SDR answers inbound buyers; a paid-media agent monitors and adjusts.

You still: Set goals, guardrails and the campaign brief; buy add-ons for personalization and paid media.

Skip it if: You are a small team without Salesforce CRM or an annual budget in the tens of thousands. Source

Gumloop

Best for: Teams that build their own AI agents for marketing, GTM and operations.

Does by itself: Agents you build run on triggers and schedules across hundreds of connectors and a browser: keyword research, audits, briefs, meta tags, ad audits, reports.

You still: Design and build each agent, connect the tools, decide what runs.

Skip it if: You want finished marketing work, not a toolkit to build agents. Source

Mutiny

Best for: Account executives, sales leaders and ABM teams.

Does by itself: Now a sales assistant: account research, follow-ups, proposal drafts, and personalized account pages and deal rooms on its own domain or a subdomain.

You still: Connect email, calendar, CRM and call tools; run the routines; share the pages.

Skip it if: You need inbound website conversion, AI search or ads. Source

1mind

Best for: B2B revenue teams with inbound traffic and a sales team.

Does by itself: AI avatars answer website visitors, give demos, qualify, book meetings and write to the CRM; join live calls.

You still: Supply knowledge, connect the CRM, take the booked meetings.

Skip it if: You lack inbound traffic or people to take booked meetings. Source

Demandbase

Best for: Enterprise B2B marketing and sales teams running account-based marketing.

Does by itself: Prioritizes accounts, triggers plays on buying-group signals, suppresses low-fit accounts, optimizes programs.

You still: Set the pipeline goal, choose the focus, run the programs.

Skip it if: You are a small company without a target-account list and a sales team. Source

Questions

AI marketing agents, answered

What is the best AI marketing agent for a B2B company?

It depends on which work you want done. Most tools cover one part: AI search (Profound, AirOps, Okara), Meta ads (AdStellar, Madgicx), content (Jasper), account-based marketing (Demandbase), website chat (1mind) or agents you build yourself (Gumloop). Companies on Salesforce can use Agentforce. Eli is the one in this list that covers AI search, the website, conversion tracking and Meta ads together, from one picture of the company. We make Eli, so weigh that.

What is the best autonomous AI CMO for a startup?

Okara and AmpPilot call themselves AI CMOs: Okara for SEO, GEO and social content, AmpPilot for running paid channels inside spend caps. Eli calls itself an AI growth team: four agents that do AI search, website, conversion and Meta ads work every day, with the owner approving what matters.

Which AI agents run without approval?

Few, and that is deliberate. Albert.ai is described as self-optimising. Most others draft and wait for a yes (Profound, Synth AI, Superscale) or publish after a first approval (Okara, Eli). Eli asks for the first change and anything new, then works inside what you allowed.

Can an AI marketing agent replace an agency?

For repeated work (finding the questions buyers ask AI, writing and fixing pages, testing ads inside a budget) an agent can do it daily instead of monthly. It does not replace your decisions, your proof or your customer relationships. Compare what each tool does by itself in the table above.

How were these tools compared?

From each vendor's own website on 20 October 2026, linked per tool. Prices that a vendor does not publish are marked "not public". No results figures from vendors are repeated, and no tool was scored.

Tracking tools rather than agents: Profound alternatives, Peec AI alternatives, Eli compared.

About Eli · facts checked 20 October 2026

What Eli is: AI agents that do your marketing work

Eli is an AI growth team for B2B companies: four autonomous AI agents for AI search, your website, conversions and Meta ads. They work every day; you approve what matters. You do not do the marketing work yourself: Eli's agents do it every day, also when you are not logged in, and ask you only when a decision is yours.

  • AI Search Agent: gets you named when buyers ask ChatGPT and Gemini what to buy.
  • Website Agent: fixes the pages where buyers decide; changes go live after your yes.
  • Conversion Agent: tracks which visits become customers, through the Eli site tag.
  • Paid Ads Agent: tests Meta ads inside your budget, after a tracking check.

Eli is for founders of B2B software and service companies, often 11 to 50 people, whose website gets visitors but not enough customers, and who have no marketing team to work on it.

You use Eli from ChatGPT or Claude, through Eli's MCP connector, or in your Eli account at hireeli.io, and Eli sends you one short report a week. There is no new dashboard to learn.

Eli Free is free forever: one website, one full check, no card. Eli is hired on one of two plans: Grow, $599 or €599 a month, with the AI Search and Website agents; and Grow Faster, $1,500 or €1,500 a month, with all four agents, set up with Eli's team. Smaller capacity levels: Launch €99 or $99, Core €249 or $249. Enterprise is scoped and priced in a call. Your ad budget is separate and goes directly to Meta.

On G2, Eli is rated 4.8 out of 5 from 2 verified reviews (checked 20 October 2026). One reviewer: “I like how ELI has fully automated agents that do the work, so I don't have to do anything.” G2 reviews

You approve Eli's first change and your ad budget. After that you can let Eli improve pages and publish by itself, and you can undo anything. More money or anything new still waits for your yes. "Stop everything" works at any time. Eli never promises a ranking, a revenue figure, a multiple or a date. It tracks conversions, reports what it measured, and says so when it is too early to tell.

How Eli works · Plans and prices · Use Eli in ChatGPT or Claude

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