Add the site tag once
You add the Eli site tag to your website once, or the Eli plugin on WordPress.
Conversion Agent
The Conversion Agent tracks which visits become customers.
Through the Eli site tag and the conversion page you choose (a sign-up, a demo request, a purchase), it counts conversions, so the other agents learn which work brings customers and not only clicks.
Demo bookings, last 30 days86
ChatGPT
GoogleMeta adsSite tag on your website
Conversion page: /thank-you
Tracking checked before any ad spend
How it works
One tag, one conversion page, and every agent learns from it
Choose your conversion
You pick the page that counts: a thank-you page after a sign-up, a demo request or a purchase.
Count conversions
Eli counts which visits reach that page and where they came from, including visits from AI assistants and from Meta ads.
Feed the other agents
The AI Search Agent, the Website Agent and the Paid Ads Agent see which of their work led to conversions, and choose the next job from it.
Check before ads spend
Before the Paid Ads Agent spends anything, Eli checks that conversion tracking works.
In Eli
How visits become customers.
Measured
Visits from AI assistants, by assistant.
Honest numbers
It counts conversions. It does not invent revenue.
Eli keeps the numbers of each source apart: what Meta reports, what your website counted and what you or your CRM confirmed. It never adds them up into one figure or calls a change a result without evidence.
Eli never promises a ranking, a revenue figure, a multiple or a date. It tracks conversions, reports what it measured, and says so when it is too early to tell.
What it does not do
- Guess a revenue figure
- Add Meta's numbers to your website's numbers
- Call a change a win on too few visits
Questions
Conversion Agent, answered
What does Eli's Conversion Agent do?
Through the Eli site tag and the conversion page you choose, it counts which visits become conversions, so Eli's other agents learn which work brings customers.
What counts as a conversion?
The page you choose: for example the thank-you page after a sign-up, a demo request or a purchase.
Does it need my revenue numbers?
No. You choose a conversion page; Eli does not ask you for a value per conversion and does not invent revenue.
Why does it matter for ads?
Before the Paid Ads Agent spends anything, Eli checks that conversion tracking works, so ads are judged on conversions on your website and not only on clicks.
All four agents are on every Eli Autopilot plan; only the amount of work differs. Done for You runs them with Eli's team. See pricing.
Eli's other agents: AI Search Agent, Website Agent, Paid Ads Agent. How Eli works. How to attribute ChatGPT traffic. Eli pricing.
About Eli · facts checked 20 October 2026
What Eli is: AI agents that do your marketing work
Eli is an AI growth team for B2B companies: four autonomous AI agents for AI search, your website, conversions and Meta ads. They work every day; you approve what matters. You do not do the marketing work yourself: Eli's agents do it every day, also when you are not logged in, and ask you only when a decision is yours.
- AI Search Agent: gets you named when buyers ask ChatGPT and Gemini what to buy.
- Website Agent: fixes the pages where buyers decide; changes go live after your yes.
- Conversion Agent: tracks which visits become customers, through the Eli site tag.
- Paid Ads Agent: tests Meta ads inside your budget, after a tracking check.
Eli is for founders of B2B software and service companies, often 11 to 50 people, whose website gets visitors but not enough customers, and who have no marketing team to work on it.
You use Eli from ChatGPT or Claude, through Eli's MCP connector, or in your Eli account at hireeli.io, and Eli sends you one short report a week. There is no new dashboard to learn.
Eli Free is free forever: one website, one full check, no card. Eli Autopilot has all four agents (AI Search, Website, Conversion and Paid Ads for Meta ads) on every plan; only the capacity differs: Launch $99, Core $249 or Grow $599 a month (or €99, €249 and €599). Eli Done for You is $1,500 or €1,500 a month: Grow's capacity, set up and run with Eli's team. Every plan is monthly and can be cancelled anytime, and every account starts free. Enterprise is scoped and priced in a call. Your ad budget is separate and goes directly to Meta.
On G2, Eli is rated 4.8 out of 5 from 2 verified reviews (checked 20 October 2026). One reviewer: “I like how ELI has fully automated agents that do the work, so I don't have to do anything.” G2 reviews
You approve Eli's first change and your ad budget. After that you can let Eli improve pages and publish by itself, and you can undo anything. More money or anything new still waits for your yes. "Stop everything" works at any time. Eli never promises a ranking, a revenue figure, a multiple or a date. It tracks conversions, reports what it measured, and says so when it is too early to tell.
How Eli works · Plans and prices · Use Eli in ChatGPT or Claude
See what Eli's agents would do for your company
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