| Primary fit | Larger marketing teams governing brand voice, knowledge and high-volume content production | Founders and small B2B teams without a marketing team who want the work done |
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| Monitoring | Brand and knowledge context rather than a complete recurring provider-answer ledger | Commercial buyer-question observations in ChatGPT, and in Gemini on days when its provider has capacity left for Eli |
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| Action model | Brand-governed content creation across channels and formats | One prioritized existing-page improvement or researched decision page under evidence and approval gates |
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| Proof | Governance, knowledge and production controls | Exact public URL, content receipt, discovery state and comparable later question observations kept separate from causal claims |
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| Important boundary | Governance improves consistency but does not itself prove AI-search visibility, indexation or recommendation outcomes. | Narrower monitoring breadth than leading enterprise products; third-party contributions remain human-final |
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| Meta ads | Not evaluated from the primary sources used here | Writes ads from the company's own facts and tests them on the owner's own Meta ad account inside the owner's budget; losers are paused by fixed rules |
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| How it is used | Not evaluated from the primary sources used here | From ChatGPT or Claude through Eli's MCP connector, or in the Eli account |
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