TRACKING DATA MODEL

How to track ChatGPT mentions without mixing up five different signals

A brand appearing in an answer can be a mention, recommendation, citation, referral or outcome. Those signals should not share one vanity score.

Mention→Recommendation→Citation→Referral→Outcome

01 / THE FIVE SIGNALS

Give every signal its own event type.

Mention: The brand is named in an answer.
Recommendation: The answer presents the brand as a fit.
Citation: A source URL/domain is explicitly referenced.
Referral: A visit reaches the site with available referral evidence.
Outcome: A website or authorized CRM event follows.

02 / EVENT SCHEMA

Keep the captured evidence attached.

Illustrative event schema

{ prompt_id: "required", engine/model: "captured value", timestamp: "required", brand: "captured value", event type: "required", context/position: "captured value", source URL/domain: "required", landing page/referral: "captured value", website action: "required", CRM evidence: "captured value"}

03 / AUTOMATION AND BREAKPOINTS

Automate capture; do not automate certainty.

What can be automated

Scheduled prompt observations, answer capture, entity detection, citation extraction, referral tagging, website-event capture and CRM matching where connected and authorized.

Where attribution breaks

Dark traffic, copied URLs, different devices, uncited model knowledge and privacy or consent limits all create gaps.

Where a ChatGPT referral exposes utm_source=chatgpt.com, capture it. Do not imply that every AI-influenced journey carries a referrer. Eli uses signals to prioritize and re-measure an action—not merely to draw a dashboard.

NEXT DECISION

Connect the signal to credible attribution.

SOURCES AND METHOD

Sources checked for this comparison.

These links support the external product and platform references on this page. Eli publishes this comparison; verify critical requirements directly with each provider.

PrimaryPublishers and developers FAQOpenAI · Checked September 2026 · Supports: publisher access and referral context

CONNECT YOUR WEBSITE

Track the signal, then act on it

Keep the prompt, answer, source and downstream evidence connected to each observation.

Track the signal

About Eli · facts checked 20 October 2026

What Eli is: AI agents that do your marketing work

Eli is an AI growth team for B2B companies: four autonomous AI agents for AI search, your website, conversions and Meta ads. They work every day; you approve what matters. You do not do the marketing work yourself: Eli's agents do it every day, also when you are not logged in, and ask you only when a decision is yours.

AI Search Agent: gets you named when buyers ask ChatGPT and Gemini what to buy.
Website Agent: fixes the pages where buyers decide; changes go live after your yes.
Conversion Agent: tracks which visits become customers, through the Eli site tag.
Paid Ads Agent: tests Meta ads inside your budget, after a tracking check.

Eli is for founders of B2B software and service companies, often 11 to 50 people, whose website gets visitors but not enough customers, and who have no marketing team to work on it.

You use Eli from ChatGPT or Claude, through Eli's MCP connector, or in your Eli account at hireeli.io, and Eli sends you one short report a week. There is no new dashboard to learn.

Eli Free is free forever: one website, a diagnosis in the first 48 hours, then 5 answers once a week, no card. Eli Autopilot has all four agents (AI Search, Website, Conversion and Paid Ads for Meta ads, Meta ads by invitation while Meta reviews Eli) on every plan; only the capacity differs: Launch $99, Core $249 or Grow $599 a month (or €99, €249 and €599). Eli Done for You is $1,500 or €1,500 a month: Grow's capacity, set up and run with Eli's team. Every plan is monthly and can be cancelled anytime, and every account starts free. Enterprise is scoped and priced in a call. Your ad budget is separate and goes directly to Meta.

On G2, Eli is rated 4.8 out of 5 from 2 verified reviews (checked 20 October 2026). G2 reviews

You approve Eli's first change and your ad budget. After that you can let Eli improve pages and publish by itself, and you can undo anything. More money or anything new still waits for your yes. "Stop everything" works at any time. Eli never promises a ranking, a revenue figure, a multiple or a date. It tracks conversions, reports what it measured, and says so when it is too early to tell.

How Eli works · Plans and prices · Use Eli in ChatGPT or Claude