Decision principle
FROM ANSWER TO LIVE CHANGE
Turn AI-answer evidence into a verified website improvement.
A defensible AEO workflow preserves the exact buyer question and provider answer, chooses one supported intervention, verifies every consequential claim, publishes only through approved authority and checks the public URL before scheduling the same question for later measurement.
How to use this collection
Decision principle
Prefer existing pages
Improve the strongest relevant commercial page before opening another URL. New pages need a distinct audience, decision and information contribution.Decision principle
Verify the public result
A provider response or CMS success message is not publication proof. Fetch the canonical URL and retain the final content and technical checks.Start with these guides
Guide
Build a four-provider benchmark for non-brand buyer questions.
Create a defensible ChatGPT, Gemini, Claude and Perplexity baseline
GuideBuild a claim-level evidence ledger for AEO content.
Verify every factual statement before AI-search content is published
Use caseHow to turn AI visibility data into verified website work.
Move from an AI visibility dashboard to a live commercial improvement
Buyer guideTechnical SEO and AEO audit template.
Audit the discovery and eligibility layer before producing more content
Every guide in this collection
Use case
How to monitor non-brand buying questions across AI assistants.
Monitor the questions where buyers do not already name the vendor
Use caseEvidence-controlled AEO for regulated B2B companies.
Improve AI-search eligibility without publishing unsupported regulated claims
GuideWhat sample size makes an AI-visibility claim defensible?
Choose sample sizes and uncertainty language for AI visibility
GuideMap an AI-cited source to the correct website gap.
Turn citation evidence into an existing-page, new-page or authority decision
GuideConsolidate overlapping SEO and AEO pages without losing intent.
Reduce cannibalization while preserving useful buyer-question coverage
GuideMeasure AI citation decay and content freshness.
Detect when a previously cited page loses retrieval or recommendation presence
GuideAudit AI crawler access through robots, logs and WAF rules.
Verify that search and answer crawlers can reach public commercial pages
GuideKeep product facts consistent across website, API and MCP.
Create one approved source of truth for human and agent buyers
GuideRemeasure a buying question after 7, 14 and 30 days.
Run comparable follow-up checks after an SEO or AEO publication
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