Semrush AI Visibility Toolkit alternatives (October 2026)

Ahrefs Brand Radar

Fits when: Your team uses Ahrefs and wants AI visibility across a large pre-run prompt index.

Does by itself: Measures mentions, citations and AI share of voice across 495M+ pre-run prompts, tracks your own custom prompts, and shows AI traffic and AI bot visits.

You still: Turn the data into content and outreach yourself.

Not a fit when: Your brand has little search demand; Ahrefs says the index has limited coverage for such brands.

Entry price: Custom prompts from €47/mo (€46.7/mo package); AI Visibility Index from €179/mo; €654/mo for all models. Ahrefs Lite €119/mo includes 150 AI prompt checks. EUR shown to a Dutch visitor. Source

Otterly.AI

Fits when: You want daily monitoring and audits at a low entry price.

Does by itself: Tracks prompts daily across AI search engines, reports brand visibility, sentiment and citations, runs GEO and crawlability audits, and gives recommendations (3 a week on Lite, unlimited on Standard and up).

You still: Make the content and site changes yourself.

Not a fit when: You want anything done on your site or ads; it is monitoring and advice.

Entry price: Lite €29/month, Standard €189/month, Premium €489/month (monthly; 15% off annually); Enterprise custom from 1,000 prompts. Source

Peec AI

Fits when: You want daily analytics with your own choice of AI models.

Does by itself: Runs your prompts daily on chosen AI models and reports visibility, position, sentiment, sources, gaps and ranked recommended actions; a Peec agent generates actions from the data.

You still: Choose prompts and models, then create the content, PR and site changes yourself.

Not a fit when: You want the work done for you; plans stop at recommendations and generated actions.

Entry price: Starter €85/mo, Pro €205/mo, Advanced €425/mo (monthly billing; 15% off annual); Enterprise custom, annual. Source

Rankscale

Fits when: You want credit-based tracking across many AI engines.

Does by itself: Queries AI engines on your search terms on a schedule, reports visibility, citations, sentiment, shopping and sponsored ads, audits pages, and gives AI 'Scout' recommendations.

You still: Make the changes yourself.

Not a fit when: You want work done; it is a tracker.

Entry price: Pro $99/month, Pro+ $229, Growth $385, Enterprise $780 (monthly; 15% off yearly); shown as €99/€229/€385/€780 to a European visitor. An 'Essentials' plan is listed as yearly only without a price on the card. Source

Eli (ours)

Fits when: You want the AI search work done, not only measured: pages written and fixed on your own website, conversions tracked and Meta ads tested from one picture of the company, with you approving the first change and any ad budget.

Does by itself: Four agents (AI Search Agent, Website Agent, Conversion Agent, Paid Ads Agent) ask the questions buyers ask ChatGPT and Gemini, write the pages and fixes, track conversions and test Meta ads, every day, from one picture of the company.

You still: Connect the website once (site tag or WordPress plugin), approve the first change and the ad budget, answer questions Eli may not guess.

Not a fit when: You only want a dashboard to track AI visibility, or you sell mainly through retail checkout.

Entry price: Free to start; Autopilot from $99/mo (all four agents); $1,500/mo with Eli's team (Done for You). Source

What does the Semrush AI Visibility Toolkit do?

According to Semrush's own pages on 22 October 2026, it benchmarks brand visibility and sentiment in AI answers, gives prompt research and daily tracking of custom prompts, and runs an AI-readiness site audit with recommendations. The work is yours.

What does the Semrush AI Visibility Toolkit cost?

From Semrush's own pages on 22 October 2026: AI Visibility toolkit $99 per month per domain (Knowledge Base); pricing page showed Base €94.94/mo per domain to a Dutch visitor. Semrush One Starter €190 monthly (€158.40/mo billed annually) includes 50 tracked prompts. Check the current price with Semrush.

What do its alternatives cost?

From each vendor's own pricing page on 22 October 2026: Ahrefs Brand Radar: Custom prompts from €47/mo (€46.7/mo package); AI Visibility Index from €179/mo; €654/mo for all models. Ahrefs Lite €119/mo includes 150 AI prompt checks. EUR shown to a Dutch visitor. Otterly.AI: Lite €29/month, Standard €189/month, Premium €489/month (monthly; 15% off annually); Enterprise custom from 1,000 prompts. Peec AI: Starter €85/mo, Pro €205/mo, Advanced €425/mo (monthly billing; 15% off annual); Enterprise custom, annual. Rankscale: Pro $99/month, Pro+ $229, Growth $385, Enterprise $780 (monthly; 15% off yearly); shown as €99/€229/€385/€780 to a European visitor. An 'Essentials' plan is listed as yearly only without a price on the card. Eli: Free to start; Autopilot from $99/mo (all four agents); $1,500/mo with Eli's team (Done for You).

Do I need an SEO suite to track AI search?

No. Dedicated tools such as Otterly.AI, Peec AI and Rankscale track AI answers without an SEO suite. An SEO suite helps when you also want classic keyword and backlink data in the same place.