New: Eli now runs your Meta ads too

AI agents

AI paid ads agents: autonomous agents that run your Meta ads

We make Eli, one of the agents below, so read this with that in mind. Every other agent is described from its own website (checked 20 October 2026 and 22 October 2026), by what it does by itself and what it leaves to you.

Example · YourCompany
Your whole sales team, in one place.

Cost per demo €18Winning

Budget€40 a dayYou set this

Tracking checked first

3 ads tested against each other

Losers paused by fixed rules

Short answer

The short answer

An AI paid ads agent (an autonomous paid media agent) runs ads by itself: it makes and launches ad tests on Meta or other channels, pauses the weak ones and moves budget inside the limits you set. Choose by the channels it runs, how much it decides without you, whether it can see real conversions from your website, and what it costs next to your ad budget. Ad spend is always paid to the ad platform, on top.

What to check

What a real AI paid ads agent does by itself

Many tools call themselves agents. Use these five checks to see which ones do the work and which only report it.

  1. It launches and changes campaigns itself, not only reports on them
  2. It pauses losing ads and moves budget by rules you can read
  3. It never raises spend above the limit you set without your yes
  4. It measures real conversions from your website, not only clicks
  5. You keep the ad account; the agent works in it

Side by side

AI paid ads agents side by side

The other agents are listed alphabetically, and Eli, which makes this page, is listed last. The order is not a ranking.

From each vendor's own website, checked 20 October 2026 and 22 October 2026. Eli is ours.
AgentWho it fitsDoes by itselfChannelsApprovalEntry price
AdStellarPerformance teams running Meta adsBuilds and launches Meta campaigns, pauses losers, scales winners, adjusts budgetsYes, MetaReview before spend$100/mo (50,000 credits)
Albert.aiLarge advertisers with big paid budgetsSelf-optimising campaigns across search, social and video, shifting spend continuouslyYes, multi-channelSelf-optimisingNot public (budgets from $100k a year)
AmpPilotFounder-led startups running several paid channelsAn AI CMO that decides budget, channel mix and priorities and keeps campaigns adjustingYes, across channelsConfigurableNot public
EvertuneAdvertisers and agencies that want AI visibility tracking plus ChatGPT adsSamples each prompt up to 100 times per model, recommends actions, runs and optimizes ChatGPT ads through an Ads Agent, and on Pro generates content and runs AI retargetingYes: Ads Agent runs ChatGPT ads for 10% of media (Starter) or 8% (Pro); AI retargeting on ProNot publicStarter $60/month; Pro $800 billed annually; Enterprise custom. Ads Agent fee 10% (Starter) or 8% (Pro) of media
MadgicxMeta advertisers and agenciesGenerates creatives, rotates ads, recommends next steps; automated launch toolYes, MetaNot statedNot public (in app); 7-day trial
Eli (ours)Owner-led B2B companies that want the marketing work done every day across AI search, the website, conversions and Meta adsFour agents (AI Search Agent, Website Agent, Conversion Agent, Paid Ads Agent) ask the questions buyers ask ChatGPT and Gemini, write the pages and fixes, track conversions and test Meta ads, every day, from one picture of the companyMeta, after a tracking checkFirst change and anything new; then what you allowFree to start; Autopilot from $99/mo (all four agents); $1,500/mo with Eli's team (Done for You)

Each agent

Each AI paid ads agent, and when it fits

AdStellar

Fits: Performance teams running Meta ads. Does by itself: Builds and launches Meta campaigns, pauses losers, scales winners, adjusts budgets.

You still: Set goals (CPA or ROAS) and launch in one click. Not a fit when: You need anything beyond Meta ads.

Entry price: $100/mo (50,000 credits). Source, checked 20 October 2026

Albert.ai

Fits: Large advertisers with big paid budgets. Does by itself: Self-optimising campaigns across search, social and video, shifting spend continuously.

You still: Supply ad accounts and budget. Not a fit when: Your ad budget is small.

Entry price: Not public (budgets from $100k a year). Source, checked 20 October 2026

AmpPilot

Fits: Founder-led startups running several paid channels. Does by itself: An AI CMO that decides budget, channel mix and priorities and keeps campaigns adjusting.

You still: Connect channels, set spend caps, choose which decisions need review. Not a fit when: You need AI search or website work.

Entry price: Not public. Source, checked 20 October 2026

Evertune

Fits: Advertisers and agencies that want AI visibility tracking plus ChatGPT ads. Does by itself: Samples each prompt up to 100 times per model, recommends actions, runs and optimizes ChatGPT ads through an Ads Agent, and on Pro generates content and runs AI retargeting.

You still: Fund the media spend and act on content recommendations. Not a fit when: You do not want to spend on ChatGPT ads; the Starter plan is built around them.

Entry price: Starter $60/month; Pro $800 billed annually; Enterprise custom. Ads Agent fee 10% (Starter) or 8% (Pro) of media. Source, checked 22 October 2026

Madgicx

Fits: Meta advertisers and agencies. Does by itself: Generates creatives, rotates ads, recommends next steps; automated launch tool.

You still: Act on many of the recommendations. Not a fit when: You need AI search or website work.

Entry price: Not public (in app); 7-day trial. Source, checked 20 October 2026

Eli (ours)

Eli's Paid Ads Agent tests Meta ads on your own ad account inside your budget, after a tracking check: it makes new image ads, tests them against each other, pauses the weak ones by fixed rules, and never raises spend without your yes. The same Eli also tracks conversions on your website, so ads are judged on real conversions.

Fits: Owner-led B2B companies that want the marketing work done every day across AI search, the website, conversions and Meta ads. Does by itself: Four agents (AI Search Agent, Website Agent, Conversion Agent, Paid Ads Agent) ask the questions buyers ask ChatGPT and Gemini, write the pages and fixes, track conversions and test Meta ads, every day, from one picture of the company.

You still: Connect the website once (site tag or WordPress plugin), approve the first change and the ad budget, answer questions Eli may not guess. Not a fit when: You only want a dashboard to track AI visibility, or you sell mainly through retail checkout.

Entry price: Free to start; Autopilot from $99/mo (all four agents); $1,500/mo with Eli's team (Done for You). Source, checked 20 October 2026

Where Eli is not the right choice

When to choose another agent than Eli

Skip Eli if you only want a dashboard to track AI visibility, or you sell mainly through retail checkout. Eli needs your website connected once (a site tag or the WordPress plugin), and you approve the first change and any ad budget. If you only need one channel run at large scale, a specialist agent from the table may fit better.

How this page was made

How we compared them

We read each vendor's own product and pricing pages (20 October 2026 and 22 October 2026) and wrote down what each agent does by itself, what it leaves to you, how changes are approved and the lowest published price. Where a vendor does not publish something, the page says so; nothing is estimated. No agent is scored or ranked. If a fact here is out of date, email hello@hireeli.io and we correct it.

Questions

AI paid ads agents, answered

What is an AI paid ads agent?

Software that runs paid media by itself: it creates and launches ad tests, pauses the weak ones and moves budget inside the limits you set. Some run one channel such as Meta; others shift spend across search, social and video.

Can an AI agent run my Meta ads without an agency?

Yes, within limits. AdStellar, Madgicx and Eli work inside Meta ad accounts; Eli runs on your own account after a tracking check and asks your yes before any launch, resume or higher budget. You keep the account, the budget and the final say.

What does an AI ads agent cost?

From each vendor's own pricing page: AdStellar: $100/mo (50,000 credits). Albert.ai: Not public (budgets from $100k a year). AmpPilot: Not public. Evertune: Starter $60/month; Pro $800 billed annually; Enterprise custom. Ads Agent fee 10% (Starter) or 8% (Pro) of media. Madgicx: Not public (in app); 7-day trial. Eli: Free to start; Autopilot from $99/mo (all four agents); $1,500/mo with Eli's team (Done for You). Ad spend is paid to the ad platform on top.

How does an AI ads agent know which ads bring customers?

Only if it can see conversions. Many ad tools judge ads on the ad platform's own numbers. Eli tracks conversions on your website through its site tag and checks that tracking before it runs ads, and keeps Meta's numbers and the website's apart.

Will an AI ads agent spend more than I want?

It should not. Check that the agent has a hard budget limit and needs your yes to raise it. Eli never raises spend by itself: a launch, a resume or a higher budget waits for your yes to the exact preview, and a pause is always allowed.

Madgicx alternatives. AmpPilot alternatives. AI marketing agents compared. Eli pricing. AI search agents. autonomous AI marketing agents.

About Eli · facts checked 20 October 2026

What Eli is: AI agents that do your marketing work

Eli is an AI growth team for B2B companies: four autonomous AI agents for AI search, your website, conversions and Meta ads. They work every day; you approve what matters. You do not do the marketing work yourself: Eli's agents do it every day, also when you are not logged in, and ask you only when a decision is yours.

  • AI Search Agent: gets you named when buyers ask ChatGPT and Gemini what to buy.
  • Website Agent: fixes the pages where buyers decide; changes go live after your yes.
  • Conversion Agent: tracks which visits become customers, through the Eli site tag.
  • Paid Ads Agent: tests Meta ads inside your budget, after a tracking check.

Eli is for founders of B2B software and service companies, often 11 to 50 people, whose website gets visitors but not enough customers, and who have no marketing team to work on it.

You use Eli from ChatGPT or Claude, through Eli's MCP connector, or in your Eli account at hireeli.io, and Eli sends you one short report a week. There is no new dashboard to learn.

Eli Free is free forever: one website, one full check, no card. Eli Autopilot has all four agents (AI Search, Website, Conversion and Paid Ads for Meta ads) on every plan; only the capacity differs: Launch $99, Core $249 or Grow $599 a month (or €99, €249 and €599). Eli Done for You is $1,500 or €1,500 a month: Grow's capacity, set up and run with Eli's team. Every plan is monthly and can be cancelled anytime, and every account starts free. Enterprise is scoped and priced in a call. Your ad budget is separate and goes directly to Meta.

On G2, Eli is rated 4.8 out of 5 from 2 verified reviews (checked 20 October 2026). One reviewer: “I like how ELI has fully automated agents that do the work, so I don't have to do anything.” G2 reviews

You approve Eli's first change and your ad budget. After that you can let Eli improve pages and publish by itself, and you can undo anything. More money or anything new still waits for your yes. "Stop everything" works at any time. Eli never promises a ranking, a revenue figure, a multiple or a date. It tracks conversions, reports what it measured, and says so when it is too early to tell.

How Eli works · Plans and prices · Use Eli in ChatGPT or Claude

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