How much should a B2B company pay for AI search monitoring and execution?

The vendors' own pricing pages, read on 19 October 2026, put entry plans between $29 and $295 a month. Most price by the number of prompts tracked: OtterlyAI's Lite plan tracks 15 prompts for $29 a month, and Scrunch's Core plan tracks 125 prompts for $250 a month.

Every price, plan and source sits in one table on our price comparison. This page does not repeat it; it helps you decide how much of it you need.

Execution is the work that may change the answers: pages that answer buyers' questions, clearer product and pricing pages, technical fixes. You pay for it in one of two ways.

In a tool, the work is counted in tasks, credits or pages. AirOps counts tasks: its Solo plan includes 35,000, and AirOps publishes no price for it. AthenaHQ counts credits, where one credit is one AI answer: its Starter plan has 3,600 a month for $295.

With people, you pay an agency retainer or staff time. Agencies rarely publish prices, so ask for a written quote that names the work done each month.

Start from your buying questions, not the vendor's tiers. List the questions a buyer asks before booking a demo: which tool for a job, a comparison with a named competitor, a price question. Then count the AI assistants that matter to your buyers, and your markets and languages, because each one can multiply the prompts.

If you will act on the results yourself, buy monitoring for those questions and budget your own hours for the work. If you will not, compare the cost of a tool that does the work with what an agency or a hire would cost you.

Whether there is a free plan or trial: eight of the ten vendors on our price comparison mention one on their pricing page. What counts as a prompt, a response or a credit, since the same price buys very different amounts. Whether you can pay monthly and cancel. What the tool does without a person, and what waits for your approval.

And whether the vendor promises results. No one can guarantee that an AI assistant will name you, in the same way Google says no one can guarantee a #1 ranking.

Eli makes this page. It has a free plan and three paid levels: Launch €99 or $99, Grow €249 or $249 and Scale €599 or $599 a month. What each holds: Launch 20 buying questions and up to 4 new pages a month; Grow 50 buying questions and up to 10 new pages a month; Scale 140 buying questions and up to 25 new pages a month. Every level has every feature; only the capacity differs.

Eli is an AI marketing team you hire. On the paid levels it learns the company, asks the buying questions in AI assistants every day, picks the next job and says why, does it, checks again after about a week and learns from what changed. It works on AI answers (ChatGPT, Gemini and Google's AI answers), on the website and on Meta ads inside the owner's budget. The owner approves the first change. After that the owner can let Eli publish by itself. More money or anything new waits for a yes. Eli is used from ChatGPT or Claude, with a dashboard and a weekly report.