Published by Eli. Updated .
PRICES · CHECKED 19 OCTOBER 2026
AI search tool prices compared (October 2026)
What eleven AI search tools cost a month, side by side. Every price comes from the vendor's own pages and links to the page it was read from. Where a price is not public, the table says so.
01 / THE PRICES
Prices side by side.
Monthly prices on monthly billing, as each vendor shows them. Each price links to the page it was read from on 19 October 2026. We read every page from the Netherlands. Where a vendor also gives US dollars, both are shown; Peec AI, SE Ranking and Semrush One showed euros only. The order is alphabetical, with Eli, which makes this page, last. It is not a ranking.
| Tool | Entry plan | Middle plan | Top public plan | What is included | Free plan or trial | Pricing page |
|---|---|---|---|---|---|---|
| Ahrefs Brand Radar | $50 a month (€47) Custom prompts: 2,500 checks a month, about 83 prompts a day on one platform | $199 a month (€179) AI Visibility Index: Google AI Overviews and AI Mode | $699 a month (€654) AI Visibility Index for all models | Custom prompts track your own questions; each prompt on each platform uses one check. The AI Visibility Index shows any brand across Ahrefs' database of 492 million prompts. Brand Radar is sold on its own. Paid Ahrefs plans also include 5 to 20 tracked AI prompts a day. | No trial named. Its FAQ points site owners to Ahrefs Free: limited Site Explorer and Site Audit. | ahrefs.com/brand-radar |
| AirOps | No price published Solo: ChatGPT insights only, 35,000 tasks, one user | No price published Pro: insights across 7+ answer engines, 100,000 tasks, unlimited seats | Contact sales Enterprise: custom limits | A content platform: tasks are the unit for content production and data work, next to AI search insights. Enterprise adds custom agents, a dedicated account manager and onboarding. | "Start for free" on Solo and Pro. Its FAQ describes a 14-day free trial. | airops.com/pricing |
| AthenaHQ | $295 a month Starter: 3,600 credits a month (1 credit = 1 AI answer), 11 AI models | No middle plan listed | Contact sales Enterprise: custom credits | Priced in credits: one credit is one AI answer. Starter has unlimited topics, prompts and competitors, unlimited seats and a content optimization agent. API access and extra credits are paid add-ons on Starter. 17% off with annual billing. | Free Essential plan: 300 credits in ChatGPT, Perplexity, Google AI Overviews, Gemini and Copilot. | athenahq.ai/plans |
| OtterlyAI | $29 a month (€29) Lite: 15 prompts | $189 a month (€189) Standard: 100 prompts | $489 a month (€489) Premium: 400 prompts. Enterprise from 1,000 prompts: contact sales | Daily tracking in ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Claude, Google AI Mode and Gemini are paid add-ons. Unlimited team members on every plan. Standard and Premium add API and MCP access; 100 more prompts cost $99 a month. 15% off with annual billing. | Free trial. The page does not say how long. | otterly.ai/pricing |
| Peec AI | €85 a month Starter: 50 prompts, 1 project | €205 a month Pro: 150 prompts, 2 projects | €425 a month Advanced: 350 prompts, 5 projects. Enterprise: contact sales | Daily tracking in 3 AI models you choose from ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Gemini and Naver AI. Unlimited users on every plan. Enterprise adds all models, API access and SSO. 15% off with annual billing. | A "Start free trial" button. The page does not say how long. | peec.ai/pricing |
| Profound | No price published Brands: a free trial, then Enterprise through a demo | No middle plan listed | Contact sales Enterprise: tailored packages, up to 9 answer engines | The pricing page lists a free trial and Enterprise for brands. Enterprise adds a tailored prompt plan, AI Marketer credits for the team, dedicated support and SSO. For agencies, a client workspace is a $399 a month add-on. | Free 7-day trial: 50 prompts a day in ChatGPT, Gemini and Google AI Overviews. | tryprofound.com/pricing |
| Promptwatch | $95 a month (€85) Essential: 50 prompts, 6,000 responses, 1 project | $245 a month (€205) Professional: 150 prompts, 18,000 responses, 5 AEO articles a month | $579 a month (€499) Business: 350 prompts, 42,000 responses, 10 AEO articles a month. Enterprise: contact sales | Every paid plan tracks all its AI models and includes Agent Chat with monthly credits, MCP and API access. Professional and Business write AEO articles; Business adds the automated content agent. Annual billing is 12 months for the price of 10. | 7-day free trial on Essential and Professional. Its llms.txt also names a free Explore plan: 1 project, 10 prompts in ChatGPT. | promptwatch.com/pricing |
| Scrunch | $250 a month Core: 125 prompts, 5,000 responses a month | No middle plan listed | Contact sales Enterprise: custom prompts, 9 AI engines | Core tracks ChatGPT, Perplexity, Google AI Overviews and Copilot for 1 brand, with 5 users, 5 site audits and 1 page optimization a month. Enterprise adds more engines, the Agent Experience Platform (AXP), API access and SSO. | 7-day free trial on Core. | scrunch.com/pricing |
| SE Ranking | €109 a month Core: 100 prompts and 2,000 keywords tracked daily | €235 a month Growth: 250 prompts and 5,000 keywords tracked daily | Contact sales Enterprise: custom limits | An SEO suite whose plans include AI search tracking in 5 AI models, next to rank tracking, audits and research. An AI Search add-on adds 200 prompts for €79 a month. 20% off with annual billing. | 14-day free trial, no card: 20 AI prompts a day. | seranking.com/subscription.html |
| Semrush | $99 a month (€94.94) AI Visibility Toolkit: 25 prompts, 1 domain | €190 a month Semrush One Starter (SEO + AI Search): 50 prompts | €286 a month Semrush One Pro+: 100 prompts. Advanced: contact sales | The AI Visibility Toolkit tracks mentions in ChatGPT, Google AI, Gemini and Perplexity, priced per domain. Semrush One bundles it with the SEO Toolkit; billed annually, Starter and Pro+ are €158.40 and €238 a month. 50 more prompts cost $60 a month; another domain costs $99 a month. | The toolkit has no free trial. Semrush has a free account with 10 reports a day. | semrush.com/pricing/ai |
| Eli | €99 or $99 a month Launch: 20 buying questions, up to 4 new pages a month | €249 or $249 a month Grow: 50 buying questions, up to 10 new pages a month | €599 or $599 a month Scale: 140 buying questions, up to 25 new pages a month. Enterprise: priced in a call | Eli asks 20, 50 or 140 buying questions, each about once a week, in ChatGPT, and Gemini on days its provider has capacity left for Eli. It prepares up to 2, 5 or 10 website improvements in 30 days for the owner's yes, writes up to 4, 10 or 25 new pages a month and tests Meta ads (1, 2 or 4 tests at once). Every level has every feature. Monthly only, no overage; the ad budget is separate and paid to Meta. | Eli Free: one website, one full check, no card. | hireeli.io/pricing |
02 / PRICE RANGE
How much does AI search visibility software cost?
Entry plans with a public price cost $29 to $295 a month. Middle plans, where a vendor lists one, cost $189 (OtterlyAI Standard) to $245 (Promptwatch Professional) a month. The top public plans run from €286 (Semrush One Pro+) to $699 a month (Ahrefs Brand Radar's AI Visibility Index for all models).
Above that, almost every vendor sells an Enterprise plan through sales, without a public price. The price mostly follows how many prompts are tracked each day, in how many AI models, and for how many brands or projects.
03 / FREE PLANS
Is there a free plan?
Four tools on this page have a free plan: AthenaHQ (Essential, 300 credits), Promptwatch (Explore, 10 prompts in ChatGPT, named in its llms.txt), Semrush (a free account with 10 reports a day; the AI Visibility Toolkit itself has no free trial) and Eli (Eli Free, one full check of one website).
Free trials: Profound (7 days, 50 prompts a day), Promptwatch and Scrunch (7 days), SE Ranking and AirOps (14 days), OtterlyAI and Peec AI (length not stated). Ahrefs names no trial; its FAQ points to Ahrefs Free, which gives limited Site Explorer and Site Audit.
04 / BY VENDOR
What does Semrush's AI toolkit cost?
Semrush's help page gives the AI Visibility Toolkit at $99 a month per domain. Its pricing page showed €94.94 a month to a visitor in the Netherlands. The toolkit includes 25 tracked prompts and 1 domain for brand reports, with mentions from ChatGPT, Google AI, Gemini and Perplexity. 50 more prompts cost $60 a month. It has no free trial.
Semrush One bundles the toolkit with the SEO Toolkit. As shown in the Netherlands: Starter €190 a month with 50 prompts and Pro+ €286 a month with 100 prompts (€158.40 and €238 a month billed annually). Advanced is priced by sales.
05 / BY VENDOR
What do Peec AI and Otterly cost?
Peec AI: €85 a month (Starter, 50 prompts), €205 a month (Pro, 150 prompts) and €425 a month (Advanced, 350 prompts), each with 3 AI models and unlimited users. Peec shows its prices in euros. Enterprise is priced by sales. Annual billing takes 15% off.
OtterlyAI: $29 a month (Lite, 15 prompts), $189 a month (Standard, 100 prompts) and $489 a month (Premium, 400 prompts), tracking ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Other engines are paid add-ons. Annual billing takes 15% off.
06 / BY VENDOR
What do Profound and Scrunch cost?
Profound's pricing page lists a free 7-day trial and Enterprise for brands, with no public price for a paid plan. For agencies, a client workspace is a $399 a month add-on.
Scrunch: Core is $250 a month for 125 prompts and 5,000 responses a month in 4 AI engines, with a 7-day free trial. Enterprise, with 9 engines and AXP, is priced by sales.
07 / METHOD
How the prices were checked.
- Where. Each vendor's own public pricing page, read in a browser on 19 October 2026. Where a pricing page left something out, the vendor's own help page or llms.txt file, named in the cell and in the sources list.
- What. The monthly price on monthly billing, as the vendor shows it, and what the plan says it includes. Annual discounts are named where the page states them. No price was estimated, converted or taken from a third party.
- Not public. Where a vendor shows no price, the cell says so and links to the page that shows none.
- Currency. Some vendors show the visitor's local currency, and we read every page from the Netherlands. Where the same page also gave US dollars (Ahrefs, OtterlyAI, Promptwatch), or the vendor's help page did (Semrush's toolkit), both are shown, US dollars first. Peec AI, SE Ranking and Semrush One showed euros only. Nothing was converted.
- Eli. Eli's row is read from the same plan list as Eli's pricing page.
SOURCES
Sources, checked 19 October 2026.
Every price on this page comes from one of these pages. Prices change; check the vendor's page before you buy.
- Ahrefs: Brand Radarhttps://ahrefs.com/brand-radar · Checked 19 October 2026 · Supports: Brand Radar's custom prompts and AI Visibility Index prices
- Ahrefs: Plans & pricinghttps://ahrefs.com/pricing · Checked 19 October 2026 · Supports: tracked AI prompts in each Ahrefs plan; no free trial
- AirOps: Platform pricinghttps://www.airops.com/pricing · Checked 19 October 2026 · Supports: Solo, Pro and Enterprise plans without a published price; the 14-day trial in its FAQ
- AthenaHQ: Plans & Pricinghttps://athenahq.ai/plans · Checked 19 October 2026 · Supports: the free Essential plan, Starter and Enterprise
- OtterlyAI: Pricinghttps://otterly.ai/pricing · Checked 19 October 2026 · Supports: Lite, Standard, Premium and Enterprise in US dollars and euros; engine add-ons; free trial
- Peec AI: Pricinghttps://peec.ai/pricing · Checked 19 October 2026 · Supports: Starter, Pro, Advanced and Enterprise; 15% off with annual billing
- Profound: Pricinghttps://www.tryprofound.com/pricing · Checked 19 October 2026 · Supports: the free trial and Enterprise; the agency workspace add-on
- Promptwatch: Pricinghttps://promptwatch.com/pricing · Checked 19 October 2026 · Supports: Essential, Professional and Business in US dollars and euros; the 7-day free trial
- Promptwatch: llms.txthttps://promptwatch.com/llms.txt · Checked 19 October 2026 · Supports: the free Explore plan and annual billing
- Scrunch: Pricinghttps://scrunch.com/pricing/ · Checked 19 October 2026 · Supports: Core and Enterprise; the 7-day free trial
- SE Ranking: Subscriptionhttps://seranking.com/subscription.html · Checked 19 October 2026 · Supports: Core, Growth and Enterprise; the AI Search add-on; the 14-day free trial
- Semrush: AI Visibility Toolkit pricinghttps://www.semrush.com/pricing/ai/ · Checked 19 October 2026 · Supports: the toolkit's price as shown in the Netherlands
- Semrush: AI Visibility Toolkit (Knowledge Base)https://www.semrush.com/kb/1493-ai-visibility-toolkit · Checked 19 October 2026 · Supports: the toolkit's US dollar price, limits, add-ons and that it has no free trial
- Semrush: SEO & AI Search planshttps://www.semrush.com/pricing/seo-ai-search/ · Checked 19 October 2026 · Supports: Semrush One Starter, Pro+ and Advanced; the free account
- Eli: Pricinghttps://www.hireeli.io/pricing · Checked 19 October 2026 · Supports: Eli Free, Launch, Grow and Scale
About Eli · facts checked 18 October 2026
What Eli is
Eli is your AI marketing team. Its job: get you named in AI answers, improve your website so more visitors become customers, and run your Meta ads inside your budget. Eli is for founders of B2B software and service companies, often 11 to 50 people, whose website gets visitors but not enough customers, and who have no marketing team to work on it.
You use Eli from ChatGPT or Claude, through Eli's MCP connector, or in your Eli account at hireeli.io, and Eli sends you one short report a week. There is no new dashboard to learn.
Eli Free is free forever: one website, one full check, no card. The paid plan, Eli, has three levels a month: Launch €99 or $99, Grow €249 or $249 (recommended), Scale €599 or $599. Every level has every feature; only capacity differs. Enterprise is scoped and priced in a call. Your ad budget is separate and goes directly to Meta.
You approve Eli's first change and your ad budget. After that you can let Eli improve pages and publish by itself, and you can undo anything. More money or anything new still waits for your yes. "Stop everything" works at any time. Eli never promises a ranking, a revenue figure, a multiple or a date. It tracks conversions, reports what it measured, and says so when it is too early to tell.
How Eli works · Plans and prices · Use Eli in ChatGPT or Claude