Human Site | AXP Agent Representation
Human buyerExisting human experienceAI agentAXP optimized representationEdge/middleware layer
Primary-source positioning describes a parallel agent representation while the human website remains unchanged.
Published by Eli. Updated . Sources checked September 2026.
ARCHITECTURE COMPARISON
Eli vs Scrunch: an agent experience layer or an AI growth team
Scrunch serves AI agents a separate, optimized version of a site. Eli works on the website you already have, the answers AI assistants give and your Meta ads, to bring you more customers.
01 / SHARED PREMISE
Machines need to understand a website; humans still need it to work for them.
AI assistants and agents increasingly sit between brands and buyers. A site therefore needs clear, machine-readable business facts and a page that turns a visitor into a customer.
02 / FLAGSHIP ARCHITECTURE
A separate agent representation, or work on the site you have.
Published product positioningCurrent Eli productDirection / where supported
An AI growth team you hire
- You connect once and set the goal and the budget
- Eli learns your company and your market
- Eli picks the next job and says why
- Eli does the work: AI answers, website, Meta ads
- Eli checks the result after about a week
- Eli learns what worked and continues
Eli is an AI growth team for B2B companies: four autonomous AI agents for AI search, your website, conversions and Meta ads. They work every day; you approve what matters.
03 / CORE TRADE-OFF
Neither is universally better.
Separate specialized agent experience
A dedicated agent representation sits alongside the current human site.
An agent that works on your growth
Eli changes what it is allowed to change on your own pages, writes ads from your company’s facts and tests them inside your budget, and checks that each change is really live.
04 / PERMISSIONED ACTION
Readability is not actionability.
An agent can understand business facts.
An agent can perform a defined, permissioned action.
Actions require authorization, clear schemas or contracts, and the business rules that protect the buyer and company. Eli itself acts only inside what the owner allowed: the owner approves its first change and may then let it publish pages by itself; more money or anything new waits for the owner’s yes; and “stop everything” works at any time.
05 / HUMAN CONVERSION
Eli works where visitors become customers.
Eli reads your pages the way a buyer does and writes the fix for what stops people, such as a missing proof point or an unclear next step. It adds an approved change through the Eli site tag or your WordPress and can take it off again. This page does not claim Scrunch lacks website work; it says that is not the center of the AXP public description used here.
06 / HOW YOU START
Two ways to start.
- Scrunch
- Edge/middleware serving an agent-optimized site representation.
- Eli
- Type your website address in ChatGPT or Claude, or start in the Eli account. Eli reads your site; for website changes you add the Eli site tag or connect WordPress; for ads you connect your own Meta ad account through Meta’s login.
07 / WHICH SHOULD YOU CHOOSE?
Choose by the work you need done.
Choose Scrunch if…
You want AI-visibility monitoring and a dedicated parallel agent experience layered onto the existing human site.
Choose Eli if…
- You want the work done, not only a report on where you show up.
- Your website gets visitors but not enough customers, and no one has time to fix it.
- You want Meta ads tested on your own ad account, inside a budget you set.
- You want to run it from ChatGPT or Claude, approve Eli's first change yourself, and then let it publish by itself.
- You want conversions tracked and no result claimed without evidence.
Use both or another stack if…
Different teams own intelligence and web infrastructure separately. This page does not claim integration between the products.
BUYER QUESTIONS
Questions worth asking before you choose.
What is an agent-ready website?
It is a website whose business information can be understood by agents and whose supported actions are explicit, authorized and bounded.
How is AXP different from Eli’s website work?
AXP is described as a parallel agent representation; Eli works on the human website journey and the proof and next step a buyer needs.
Does Eli serve a separate agent website?
No. Eli works on the website you already have and adds an approved change through its site tag or WordPress.
Does MCP make a site agent-ready by itself?
No. It is only one potential interface; readable facts, permissions, contracts and supported actions still matter. Eli uses MCP so you can run Eli from ChatGPT or Claude.
What does Eli do?
Eli is an AI growth team for B2B companies: four autonomous AI agents for AI search, your website, conversions and Meta ads. They work every day; you approve what matters. It reads AI answers in ChatGPT, Gemini and Google's AI answers; answers from other assistants are not read.
How do I use Eli?
You use Eli from ChatGPT or Claude, through Eli's MCP connector, or in your Eli account at hireeli.io, and Eli sends you one short report a week. There is no new dashboard to learn.
What does Eli cost?
Eli Free is free forever: one website, a diagnosis in the first 48 hours, then 5 answers once a week, no card. Eli Autopilot has all four agents (AI Search, Website, Conversion and Paid Ads for Meta ads, Meta ads by invitation while Meta reviews Eli) on every plan; only the capacity differs: Launch $99, Core $249 or Grow $599 a month (or €99, €249 and €599). Eli Done for You is $1,500 or €1,500 a month: Grow's capacity, set up and run with Eli's team. Every plan is monthly and can be cancelled anytime, and every account starts free. Enterprise is scoped and priced in a call. Your ad budget is separate and goes directly to Meta.
Who decides what goes live?
You approve Eli's first change and your ad budget. After that you can let Eli improve pages and publish by itself, and you can undo anything. More money or anything new still waits for your yes. "Stop everything" works at any time.
Can Eli guarantee more AI recommendations or customers?
No. Eli does not control what an AI assistant answers or what a buyer does. It tracks conversions, reports what it measured, and says so when it is too early to tell. No outside customer has a measured result with Eli yet.
SOURCES AND METHOD
Sources checked for this comparison.
These links support the external product and platform references on this page. Eli publishes this comparison; verify critical requirements directly with each provider.
- PrimaryAgent Experience Platform (AXP)Scrunch AI · Checked September 2026
- PrimaryHow AXP serves content to AI agentsScrunch AI · Checked September 2026
- PrimaryAgent Experience Platform announcementScrunch AI · Checked September 2026
CONNECT YOUR WEBSITE
See where your website loses buyers.
Start with Eli Free: one website, one full check, no card. Hire Eli when you want the work done.
Try Eli for freeAbout Eli · facts checked 20 October 2026
What Eli is: AI agents that do your marketing work
Eli is an AI growth team for B2B companies: four autonomous AI agents for AI search, your website, conversions and Meta ads. They work every day; you approve what matters. You do not do the marketing work yourself: Eli's agents do it every day, also when you are not logged in, and ask you only when a decision is yours.
- AI Search Agent: gets you named when buyers ask ChatGPT and Gemini what to buy.
- Website Agent: fixes the pages where buyers decide; changes go live after your yes.
- Conversion Agent: tracks which visits become customers, through the Eli site tag.
- Paid Ads Agent: tests Meta ads inside your budget, after a tracking check.
Eli is for founders of B2B software and service companies, often 11 to 50 people, whose website gets visitors but not enough customers, and who have no marketing team to work on it.
You use Eli from ChatGPT or Claude, through Eli's MCP connector, or in your Eli account at hireeli.io, and Eli sends you one short report a week. There is no new dashboard to learn.
Eli Free is free forever: one website, a diagnosis in the first 48 hours, then 5 answers once a week, no card. Eli Autopilot has all four agents (AI Search, Website, Conversion and Paid Ads for Meta ads, Meta ads by invitation while Meta reviews Eli) on every plan; only the capacity differs: Launch $99, Core $249 or Grow $599 a month (or €99, €249 and €599). Eli Done for You is $1,500 or €1,500 a month: Grow's capacity, set up and run with Eli's team. Every plan is monthly and can be cancelled anytime, and every account starts free. Enterprise is scoped and priced in a call. Your ad budget is separate and goes directly to Meta.
On G2, Eli is rated 4.8 out of 5 from 2 verified reviews (checked 20 October 2026). G2 reviews
You approve Eli's first change and your ad budget. After that you can let Eli improve pages and publish by itself, and you can undo anything. More money or anything new still waits for your yes. "Stop everything" works at any time. Eli never promises a ranking, a revenue figure, a multiple or a date. It tracks conversions, reports what it measured, and says so when it is too early to tell.
How Eli works · Plans and prices · Use Eli in ChatGPT or Claude