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What is AI search worth to your business?

Enter your own numbers. The calculator shows three scenarios and keeps every assumption visible and editable. Nothing is invented on your behalf.

Your numbers

Assumptions (editable)

Enter your numbers to see the scenarios

Nothing is filled in for you. Still needed:

  • AI referral visitors per month (or monthly visitors plus an assumed AI share)
  • Visitor-to-lead conversion rate
  • Lead-to-customer conversion rate
  • Average contract or order value

What Eli does next

A calculator can’t move the number. The work can.

Connect Eli to measure your real AI visibility, do the work behind it and report findings, actions and outcomes separately. Eli does not promise any of these scenarios.

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What it checks

Three conservative scenarios built only from numbers you provide.

01

Your numbers only

Visitors, AI referral visitors, conversion rates and deal value come from you. A missing number is asked for, never guessed.

02

Editable assumptions

The improvement in each scenario is a multiplier you can change. The defaults are labelled as assumptions.

03

No false precision

Results are rounded and shown as scenarios, not forecasts.

When to use it

Example use cases

  • Decide whether AI search deserves budget this quarter.
  • Translate a visibility report into the language of pipeline and revenue.
  • Sanity-check a vendor’s ROI claim with your own conversion rates.

Methodology

How the result is produced

Analysis version 1.0.0 · Scoring methodology 2026-10-04.1 · Updated 2026-10-04

  1. Leads = AI referral visitors × visitor-to-lead rate. Customers = leads × lead-to-customer rate. Revenue = customers × average contract or order value. Gross profit = revenue × gross margin, when you provide a margin.
  2. The current scenario uses your numbers as entered. Modest and strong scenarios multiply AI referral visitors by a factor you control (defaults 1.5× and 3×, labelled as assumptions).
  3. If you do not know your AI referral visitors, the calculator asks for an assumed share of monthly visitors and labels the result as an assumption.
  4. Conversion rates are held constant across scenarios. The calculator does not assume AI visitors convert better or worse than your average.

If something cannot be tested, the report says “Not tested” or “Unable to verify”. Uncertainty is never turned into a score.

FAQ

Questions about this tool

Where do the improvement multipliers come from?

They are assumptions, not benchmarks. Change them to match what you consider realistic. The calculator makes no claim that any level of improvement will happen.

Does Eli guarantee this revenue?

No. The calculator shows arithmetic on your own inputs. Eli reports findings, actions and outcomes separately and never calls a shipped change revenue without evidence.

Is my data stored?

No. The calculation runs in your browser.

The suite

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A free check finds the problem. Eli keeps fixing it.

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