DIAGNOSTIC FIELD GUIDE
Why isn't ChatGPT recommending your company?
Start with the answer and its evidence—not a generic checklist of “ranking factors.”
answerAUTHORITYACCESSSTABILITY
01 / SIX FAILURE CLASSES
Find the weak layer before changing anything.
- 01Relevance
The page does not clearly answer the exact use case, category or buyer question.
- 02Entity clarity
Product, category, ICP or the relationships between them are ambiguous.
- 03Evidence
Concrete proof, comparisons, pricing, documentation, results or first-party facts are absent.
- 04Corroboration
Competitors have more credible third-party support across the web.
- 05Access and freshness
Important pages are hard to crawl, stale, duplicate, blocked or poorly linked.
- 06Observation gap
One answer was treated as a stable ranking rather than a variable observation.
02 / START WITH THE ANSWER
Save the observation before you interpret it.
Record the exact prompt, engine/model, date, answer, named brands, citations, source domains, language and market. That evidence makes a later change explainable.
Live product · Eli buyer-question monitoring03 / COMPARE THE EVIDENCE
Ask what the category language makes easy to find.
- Dedicated use-case and comparison pages
- Clear pricing, product facts and implementation documentation
- Customer proof, reviews and original evidence
- Fresh, accessible pages with useful internal paths
- Legitimate third-party mentions that resolve the buyer question
Prioritize high-intent questions where your company is absent. Strengthen the weakest evidence layer, then re-test the same question set.
04 / WHAT NOT TO DO
Do not manufacture a deterministic “rank.”
Hundreds of near-identical pages, fake reviews, unsourced statistics and crawler-only text do not create a reliable evidence base.
Eli's job is to observe, diagnose, support an improvement, re-measure and connect the evidence to website intent—not promise a fixed answer-engine position.
NEXT DECISION
Move from diagnosis to the right next step.
SOURCES AND METHOD
Sources checked for this comparison.
These links support the external product and platform references on this page. Eli publishes this comparison; verify critical requirements directly with each provider.
- PrimaryPublishers and developers FAQOpenAI · Checked September 2026 · Supports: publisher access and AI search context
- PrimaryAI optimization guidanceGoogle Search Central · Checked September 2026 · Supports: helpful, accessible site content
- PrimaryBing AI PerformanceBing Webmaster · Checked September 2026 · Supports: cited URLs and grounding-query opportunity
CONNECT YOUR WEBSITE
Diagnose why AI is skipping your company
Start with saved answer evidence, the cited sources and the buyer questions that matter.
Diagnose the gap