What is the best alternative to an SEO and AEO agency for a B2B company?

Google's own guide to hiring an SEO lists what one can do: review your site's content or structure, give technical advice on website development, develop content, run online business campaigns, do keyword research and train your team.

An AEO agency adds the same work aimed at AI answers: checking which companies ChatGPT, Gemini and Google's AI answers name, and changing pages so they answer buyers' questions directly. Google says AI Overviews and AI Mode need no special optimization beyond the same SEO basics, so much of the work is the same.

Four ways to get the same work done, side by side. None of them is right for every company.

When the work needs people and judgment that software does not have: a new positioning, a site redesign, a migration, digital PR and mentions on other sites, or outreach that someone has to send and answer. When you want one firm accountable in meetings. And when a good agency already gets results you can see, in demos or sales, not only in reports.

When most of the work is checking the same buying questions every day and making many small changes on your own website. When the budget for a retainer is not there, or the agency's monthly report shows little done. And when you want to see and approve each change yourself.

Software does not replace outreach to other sites, design judgment or a strategy session. Many companies keep a freelancer or a small agency for those and let software do the weekly work.

Google suggests asking any SEO for examples of previous work, whether they follow Google Search Essentials, and what results to expect in what time. Ask a software vendor the same, plus what it publishes without a person.

Google also warns that no one can guarantee a #1 ranking. The same holds for AI answers: be careful with anyone, agency or software, who promises that ChatGPT will name you.

Eli makes this page and is software that does the work. Eli is an AI marketing team you hire. On the paid levels it learns the company, asks the buying questions in AI assistants every day, picks the next job and says why, does it, checks again after about a week and learns from what changed. It works on AI answers (ChatGPT, Gemini and Google's AI answers), on the website and on Meta ads inside the owner's budget.

The owner approves the first change. After that the owner can let Eli publish by itself. More money or anything new waits for a yes. Eli is used from ChatGPT or Claude, with a dashboard and a weekly report. It does not send outreach to other sites by itself. Plans: Launch €99 or $99, Grow €249 or $249 and Scale €599 or $599 a month, with a free plan to start.